Thursday, April 30, 2009

When it comes to Social Media it is personal

Many of the Social Media vehicles were developed for personal relationship building. This must constantly be remembered when using Social Media. Unlike other media such as TV, for Social Media the other participants and not some producer or programmer determine actions. Thus there are several considerations that must be taken into account when using Social Media for business concerns.
  • Social Media vehicles are often advertiser unfriendly. For Social Media we want to share our information with others and visa versa. There is really no motivation for one to share advertising with others.
  • Your conduct is very important while using a Social Media channel. The guests make the rules not you. We have a business acquaintance that is “gung-ho” about Social Media. The problem is that this person uses any and every Social Media channel to communicate some business event or offering. After getting 6 – 7 invites from the various channels about the same topic, it starts having the same affect and effect as spam and I stop even opening up the corresponding emails from this person.
  • Social Media is just one part of an integrated marketing approach. So do not become too concerned when you cannot strongly suggest or forcefully persuade. Use your other media channels to accomplish this.
  • Social Media, since it is a personal network, is a very good channel to recruit new employees
  • Act as if you are a guest – one that would like to be invited back.
Do not let the above sway you from using Social Media as part of your marketing program. Often times us baby-boomer will say that w e do not like to use Social Media channels since they are for kids. Remember those “kids” probably are in their 20s or 30s – large buying community.

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