E-zineanomics (Part I)

“E-Zine”

“God Bless You”

“No I did not sneeze I said e-zine you know electronic magazine”

“What?”

“Let’s try this – email newsletter”

“Oh, why did you not say that from the beginning?”

An e-zine is a regularly scheduled email that connects to your targeted audience by providing information and re-establishing the relevance of your product/services with the audience’s needs and wants.

Unlike email campaigns, blogs, and other types of electronic communications, e-zines communicate with your targeted audience, periodically offering information, tips, and suggestions that will help the viewer.

A good rule of thumb is to send out your e-zine once or twice a month – always on the same day. This way the potential viewer will grow to expect your email and will be looking out for it being sent.

E-zines are critical to stay in touch with present and past clients. Remember that email marketing can lift brand awareness by over 58%.

E-zines usually have the following standard parts/sections:

• Business information – This includes your log name, contact information, etc. Try to use a header that becomes part of your branding. Should look similar to your web site header. (you may have to resize it)
• Personal Greeting – Should be relevant to the e-zine issue, make it personal, and use it to introduce content, a new product, an event at your organization, etc.
• Main Content – It is here that you offer your information, helpful tips, and recommendations. This can be a mixture of (but not necessarily all): Articles, FAQs,Book Reviews,Interviews, Customer Profiles, Statistical information, or Guest writers articles
• Product and Service Information
• Privacy and Subscription Information

There are many good e-zines being posted. If you know of any or have suggestions of other content elements, please share them with us. Tomorrow’s blog we will continue with how to create a good e-zine.