One of the first couple of blogs in this New Media Marketing series dealt with the arrival of Web 2.0. Web 2.0 users took for personalization and collaboration. This is also one of the major discriminators of Social Media. Social Media differs from traditional media of newspapers, broadcast, books, etc. in that with Social Media the audience can participate in social media by adding comments and stories themselves.
Social media has the following characteristics:
- It is involved with a number of different social media channels.
- Social Media changes over time. Actually the more participants the faster the amount of change
- You cannot have social media without assuming and encouraging the audience to be part of your sales or creative process.
- Social Media uses the collective, the wisdom of the crowd – they cannot be entirely wrong
- Social Media is effective when used for participation and influence not command and control.
In terms of psychobabble, Social media follows Reed’s Law. David Reed’s work at MIT developed the Law of the Pack. This holds that the value of a network grows more powerful as the network grows. Thus a network of 100 customers is much more powerful than a network of 10 customers.
The simplest and effective way to jump into the Social Media Marketing is to use the New Media Marketing vehicle of the blog.
But to at least starting looking at all the various vehicles out there, here are just a few:
Stumble Upon (http://www.stumbleupon.com)
Plaxo Pulse (http://www.plaxo.com)
Please share with us any others that you may be using.