Blog – Summing it all up

Over the last few blogs, I attempted to give you some insight into the world of blogging. It is a key element of a successful New Media Marketing campaign. Like most marketing vehicles, it has its own set of guidelines and suggestions. Also do not be fearful of or discount blogging. I remember when our studio staff wanted me to blog. My initial reaction was “no”. It was something foreign and strange. Even the name sounded strange. So the request rapidly moved to a command and I found myself in the blogosphere. It went from dragging my feet to really enjoying blogging. Anyone out there who is hesitant, make the decision, the commitment, and start developing the related skills – results will come.

Anyone out there that blogs on a regular basis, please share some start-up stories and suggestions you may have.

Suggestion Summary:

1. The blog name is important. Choose one that relates to the topic you selected for your blog. Remember that relevance is the key factor for all electronic marketing.
2. The best way to maintain relevance is to keep your blog focused on its purpose. The reverse side is to select a theme that you will be blogging on such as these blogs are focusing on the theme of New Media Marketing
3. Say what you think about your professional focus. Remember to write blogs that contain your own opinion.
4. When writing your blog make sure you write them personal, informative, and somewhat casual without loosing your professionalism.
5. Be consistent – you should blog at least twice a week.
6. Your blog is part of your integrated marketing program so make sure the look of your blog is in tune with your other marketing vehicles especially your web site, email campaigns, and ezines.
7. Be brief – Blogs should be short but frequent. To tell you the truth, blogs within our 31 Blogs for New Media Marketing, at times border on being too long just because there is so much information to provide.
8. Don’t throw too many listings or blatant advertising at your viewers.
9. Make sure you proofread your blog. I have at least two people read the blog before it is posted. Even then some mistakes are found so use a blog service where editing is very convenient.
10. Consider using RSS feeds and blogrolls.