One thing about a good blog is that it is personal. So how does this apply to business? First of all blogs being personal can portray to the reader sense of personal touch which is very important in today’s environment where service is so important.
Blogs can also give you insight into your clients’ attitudes and behaviors that you probably would not gain from a survey.
Blogs can also extend your company and brand personality. Distinguish yourself by writing with an unique voice that is welcoming, fun, somewhat entertaining, always being informative.
Keep your blog low-profile but have links to your company sites. Do NOT make your blog a get in your face sales piece but tell your viewers about opportunities for sales and discounts.
Blogging should be a major part of your marketing program. Some lessons learned from other companies that successfully use blogs:
Give it time – creating your blog page, developing a blog strategy, and keeping up with your postings takes time – but it is worth it. As a blog author you need to be active in the blogosphere. When we say that it takes time that also means that your blog will not produce results over night.
The Golden Rule Applies – Write your blog just as you would want someone to write about you. It does not mean not to be truthful and/or controversial. Just review the voice of the blog before you finally post it. Remember your blog is a representative of your brand.
As we mentioned, blogs should have a personal touch. Thus it becomes very obvious if you are not knowledgeable or passionate about what you blog. Don’t fake it.
Continue improving your blog by increasing your participation in the blogosphere and staying with the basics of what makes a good blog.
If you have any other examples or suggestions on how you use your blog for your company, please share them.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment