Thursday, February 26, 2009

What ever you do. . . Do Not forget these. . .

Next week we will begin our blog series of "31 blogs to new media marketing". Web 2.0, New Media Marketing, and Social Marketing have become "hot topics" of the day.

BUT do not forget two key elements of success as we work our way through today's economy. They are Customer Service and Visually-appealing, Affective Design. Today I will share some thoughts on customer service. My next blog will address attractive design.

Always drive your business toward the goal of serving those who purchase your products and services. You may refer to them as customers, clients, constituents, or patients. Whatever you call these people, you must satisfy them or risk losing them. Customer service must become part of your organization's culture. Everyone must talk-the-talk and walk-the-walk.

It is a shame that many of Orlando's businesses are known for poor service. The attitude that many customers are only one time buyers will surely place your enterprise on the path to failure.

No matter the product or service, we all have customers - to keep them or attract new ones we must have the reputation of always exceeding customer expectation. Customer service is never a candidate for cost savings. Service should be part of your corporate story. [for more information on the power of story]

No comments:

Post a Comment