Monday, February 23, 2009

Tactical is good - Strategic is better

We have been receiving several emails from our clients concerning Web 2.0 and new media marketing. The next issue of our ezine (newsletter) "Studio Buzz" will be addressing many of these questions.

The underlying question or concern is how does my business model catch up to the technological possibilities of today's web? So many people today are using the web that its "economies of scale" not only lower costs BUT also create value.

For business owners, managers, and entrepreneurs the critical question is "why" Web 2.0 (the business question) more than "how" (the technical question) - focus on strategy before implementing random tactics.

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