Back to Fundamentals

With all the talk about advertising and marketing challenges, it is important that we do not forget the fundamentals. Innovative marketing is about having a strategy. A sound strategy has two parts: focus and then being able to tell an innovative story. There's that word: Story.

I recently read an old Indian proverb that says, "Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever."