In 2000, Times Magazine announced that Function is out; Form is in. In other words, there was a time when our customers and clients were more interested in how it worked then how it looks. Good looking design definitely sways our decision making process. Put simply, a creative design is a necessity for the everyday requirement of bringing your story and brand to life. [visit our site to learn about our studio's approach to design - designnovation]. A good designer will be challenging and often interpreted as pushy or arrogant when in fact it is the designer's commitment to fresh, new, and sometimes unusual solutions - thinking out of the box.
Over the years, we have collected several quotes and expressions from various famous designers. These are posted on our studio's philosophy board [view our board]. The following are just some of these expressions:
"When color is at its richest - form is at its fullest."
"Design is a necessity not a decoration."
"Insanity - repeatedly performing the same process - hoping for a different result."
"If the identity of your brand is not well defined, you may have visibility but no personality."
"There is no curve as beautiful as a rising sales graph."
"Design is more about inspiration and imagination than logic and analysis."
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