Thursday, May 14, 2009

Our Philosophy Wall

We had moved into our new studio location this past December. As with all moves, it takes a while to get everything in place. This week I have been preparing to re-constitute our philosophy wall. It is various saying, various sources, various sizes of saying that convey our “philosophy” of design and its proper place in the creative process. I thought I would share some of these with you:

“Budgets only restrict how much you can spend, not how much design you can get.”

“When color is at its richest – form is at its fullest.”

“Today it is form over function – How it looks is more important than how it works.”

“Crap is crap.”

“Tell me the facts and I will learn. Tell me the truth and I will believe. But tell me a story and it will live in my heart forever.”

“Design is a necessity not a decoration.”

“INSANITY: Repeatedly performing the same process – hoping for a different result.”

“If the identity of your brand is not well defined, you may have visibility but no personality.”

“There is no curve as beautiful as a rising sales graph.”

“The objective of a name is to stand out and distance itself from any formulaic or trendy expressions that could diminish the impact of the brand.”

“Design is more inspiration and imagination than logic and analysis.”

“Design is all about personalization and customization.”

“One single idea – especially if it involves a great brand concept – can change a company’s entire future.”

“Ugliness does not sell”

1 comment:

  1. My favorite design philosophy is "Ugliness does not sell" It is so true and I see so much crap out there. Just because you have a computer and photoshop does not make you a designer. Another good one is "You think it is expensive to hire a professional, wait to see how much it costs you when you hire an amateur".