E-PR and Mobile Marketing

New Media Marketing impacts the full range of marketing and sales. Traditionally, PR dealt with reaching the media, usually through press releases. This would connect the PR professionals and their client with reporters and newswire services. New Media Marketing permits one to distribute releases directly to the customers. Done properly this can greatly increase the impact and effectiveness of your PR function. Note: This requires that you create news releases that are not loaded down with technical jargon but rather can be easily understood by your clients and potential clients. Some recommendations to develop ePR strategies are:

Keep in mind SEO – Enhance your URL by including in your electronic PR release the same key words and phrases you use for your web site SEO. Including images, videos or audio to your releases will make them more attention grabbing. Also use Social Media tags so that they can also be circulated through the various Social Media Channels. Also a carefully crafted headline and sub-headlines, using your key word phrases, is also important.

A second consideration when using NMM vehicles is the whole concept of mobile media. More and more of your potential readers will be using mobile instruments to receive, read, and respond to your electronic communications. The following are some of the differences you will need to take into consideration:

• The size of the preview screen goes from 13-21inches to 2-4inches.
• Content rendering hardware and software vary in how they render your data.
• In many cases, mobile units are used to categorize messages for delete or save for further review and action via phone or computer.

Recommendations for mobile readers:

• Reformat text – always offer a text only option to html formats. Also remember most mobile viewing screens will show smaller lines and fewer number of lines. Do not create long paragraphs or sentences.
• Unlike other media formats, for mobile communications use short URLs for tracking purposes.
• Be Brief – Small file sizes, smaller paragraphs and sentences.
• Include a mobile option on your opt-in forms
• Test before using