Wednesday, May 27, 2009

In or On the Business - Part II

I am continuing my blog from last week addressing the issue of working-on-the-business versus working-in-the-business. This sequel is somewhat late in that I had my oldest son and his 8 kids visiting me from Chicago so I non-blogged over the past holiday.

6. Concept Policy – You need to know what is the general policy when it comes to how many different concepts you promise a client. Some promise only one. Here at the studio, we usually gear for three concepts.

7. What are your normal schedules – Develop generic schedules for the various basic products you offer (web, brochure, logo designs, flash presentation, etc.) These should of course be modified for specific projects but they will provide the client some idea of elapsed time for the project.

8. Do you charge for rush jobs or projects that are clearly required in time frames less that your typical schedules for product/service.

9. Do you hold regular staff meetings – Of course if you are a one-person show this may not apply. But even if there are only two staff members you should have regular staff meetings. The last thing you need is to work in a vacuum. But never underestimate the power of group thought.
10. Who estimates – there should be clearly defined procedure on how and who prepares your estimates. To assist you in this area is to develop average project costs similar to the generic schedules that you develop in #7.

11. Hardware and Software – know what hardware and software your firm or studio utilizes It can add value in the eyes of your client.

12. Work Samples – make sure you collect your work samples in a central location. Everyone will know where the work is ad also to re-use design elements. This central repository is also important in creating your portfolios.

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