Thursday, January 22, 2009

I was watching a TV show on the Ovation channel the other night concerning design. The opening of the show brought to mind a warning that we often give our clients - "Do not get lost in the media". The program made the distinction that artists who create art for contemplation is what we refer to as Art. Artists who apply their talent to items we use is called Design.

I believe that the operative word in this definition is USE. As designers, we craft our clients' stories in a way that is useful to the end user. This is at times difficult when clients want "eye candy" for the sake of showing off instead of making the design usable.

Understanding that "ugliness does not sell", as designers we need to overcome egos and keep in mind the end user.

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