Thursday, January 29, 2009

Crap is Crap

The other day I was perusing Craigs List and saw some postings for graphic design freelancers and staff members. After looking at the rates they were quoting - the only thing I could say is - "you must be kidding". They were so low and unrealistic (even with today's economy). Thank goodness there was another posting from a graphic designer who posted what realistic hiring rates are.

Knowing some basic graphic programs does not make you a graphic designer, not even a layout person, not even mentioning effective concepts. You know the old saying "You get what you pay for." Today's customers are becoming more sophisticated - they recognize crappy visual communications. The natural interpretation is if your visual communications are crappy then your products/services must also be of the same caliber - crappy.


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