Monday, July 27, 2009

Design Wins Again

We often repeat the phrase: Design is a necessity not a decoration. And last week’s business news validated that expression.

Apple Computer, in the mist of one of our worst recessions, posted their best non-holiday quarter ever. If you stop and think about it – Apple grew when everything else was shrinking.

I wonder why? Even though they have always been known for quality they are definitely not the cheapest. They also do not dominate the installed computer base. Some may say it is the iphone and ipod. Those two products do go along way in explaining Apple’s success. But during the same period of time, they also sold millions of desk and lap tops.

You see, Apple understood and understands the power of Design. They came to the realization that consumers are more interested in how it looks versus how it works. Design has become an integral part of Apple equipment. It is not just some “white-wash” to make you think that they are interested in design.

Design is a strategic component of Apple not just some passing tactic for quick- short-term success. You need to just walk pass an Apple store and everything screams – DESIGN.

The lesson learned? You must make design part of your culture, part of your strategic growth. Your staff must become design savvy in their thinking and approach to business growth. You just need to look to Apple for validation.

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