Are you making the proper investments?

One of the real sad results of today’s economy is how we look at making important business investments. True, “cash my be king” but that does not mean we throw away our business savvy when it comes to business decisions.

An example is your business’ web site. It is one of the most important investments you can/will make for your business. It is the focus of expanding your brand. It is the first place someone will go to validate your organization or be introduced to your products and services. Your web site is one of your most important first-impressions maker. And yet so many business owners and managers are selecting their web sites for the wrong reasons. Let’s take an example out of our personal lives. Our cars and houses are probably two of the most important investments we will make. Now, if you have a family of five and have your main car a two-seater – wrong investment. You are just going to have to return the two-seater and get the right car – the investment.

Or take your logo. A logo is one of several important elements of your brand – and branding is extremely important. Going to get some modernized clip art because it is cheap or quick is the wrong investment. Just hope you are not making your other business decisions with the same short sightedness.