Friday, June 19, 2009

Generation Y: Coming Right at You (at Warp Speed) This presently is the youngest of the consumer age cohorts.

  • Although still evolving, this generation’s emotional palette and passions are entirely unique.
  • They are going faster and doing more than any previous generation.
  • Activities that absorb them fully do it through demanding and concisely packed content.
  • When trying to reach this generation, advertising needs to be brief and sans fluff.
  • Never talk down to this generation as kids. They have developed responsibility and awareness early in life.
  • Most not underestimate the sophistication of this generation.
  • Demonstrates an unprecedented sensitivity to global issues, such as poverty, war, environmentalism, as well as race, gender, or sexual orientation discrimination issues.
  • They hold civic responsibility in high regard and whereas their Boomer parents fought to topple society, today’s youth would rather fix it up.
  • The internet may not, despite the hype, necessarily be the foremost venue of the Generation Y’s consumer demands. But because of the internet they can freely and independently of their parents develop their own tastes.
  • Generation Y enjoys using the Internet as a social space. However, until now they have shown a dislike for shopping on the Internet.
  • This generation craves a more direct interactivity and sensory experience in marketing.
  • For this generation, ten seconds is often too long. Their desire for immediate gratification is frustrated by the delays of slow-loading web pages and week long shipping waits.
  • Promotional events are gaining popularity in marketing this generation.
  • This generation will tell us what they want, goal is to listen.

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