One of strongest selling points for an organization, especially when providing professional services, is to have current and potential clients believe you are “smart”. This does not mean that you act as a “wise-guy” rather you are known for good ideas, professional knowledge, and willingness to share your insights. We call this Knowledge Perception.
There are several ways to build Knowledge Perception:
• Give seminars, workshops, and presentations – always be open to “speak” to people. Act as a subject-matter-expert (SME).
• Write books, e-books, and white papers – get your name and your organization’s name in print
• Electronic magazines and newsletters (e-zines). Provide helpful and relevant information to your audience.
We strongly suggest that you consider e-zines as part of your sales and marketing leads generation. Develop Knowledge Perception as part of your brand awareness.